";s:4:"text";s:3767:"A player who normally eschews traditional media responsibilities had been threatened with a $50,000 fine from the NFL if he failed to comply with his media day responsibilities ahead of the big day. We wouldn't advise getting on the wrong side of a US President - you can't even bring out the line "yeah, you and whose army?" Some tips to keep in mind:If you’re a software company sending a press release to a publication that writes about pick up trucks, why would they run a story about your organization?When determining where to pitch your story, ensure that:You can do this by reading a few issues of a physical publication, or by spending some time on their website.This format entails putting your most important information first. For more info on using a calendar, check out these posts:If you decide to send your press release to different new outlets or publications make your list in advance. Now It's a brave man who plays mind games with Sir Alex Ferguson and so it was that Liverpool manager Rafa Benitez sought to avoid them, by sticking meticulously to some 'facts' that he had prepared in advance on a sheet of paper. Editors typically assign stories early in the week, so aim for Tuesday, beating the Monday rush while still getting in front of them at a good time:Sources: http://www.shiftcomm.com/blog/the-worst-times-and-days-for-press-releases/ https://prinyourpajamas.com/when-to-send-your-press-release/ http://www.ereleases.com/pr-fuel/whats-the-best-time-to-publish-a-press-release/ https://www.prnewswire.com/blog/the-best-times-to-send-a-press-release-globally-12563.htmlIf you don’t have the budget for Cision, consider building your own database of reporters and editors manually. The ultimate Nike trainers revealed. The very first press conference of his time in office saw Sean Spicer tell a 100% whopper when he claimed, with a straight face, that it was “the largest audience to ever witness an inauguration, period, both in person and around the globe,” despite mountains of evidence to the contrary.