These active investors can also be high rollers, willing to take a chance on market volatility rather than sit it out. They might be called “average” investors: people who take a balanced approach, are open to a degree of risk, and still want some control over their portfolios.No matter where you fall on the spectrum of investment types, you owe it to yourself to look into self-directed retirement savings accounts. As a result, they tend to buy and sell frequently, often based on what they see others doing. The book offers a step-by-step guide to today‘s way of raising money for entrepreneurs.
The average amount invested is $23,000.Seeking investments from friends and family can be an ideal way to raise seed money to get your company off the ground. They take their time when faced with decisions, preferring to weigh all of the options before choosing. The day-traders popularized a few years ago, fall into this type. Once an investment is made, they tend to let it ride believing that it will take care of itself. Prior to CoFoundersLab, I worked as a lawyer at King & Spalding where I was involved in one of the biggest investment arbitration cases in history ($113 billion at stake).
Though they can be quite different to work with, and any integration or collaboration on sales channels, systems and customer bases needs to be approached carefully and with a lot of patience.Founding entrepreneurs and corporate investors often have completely different styles and perspectives. Moreover, I also provided a commentary on a pitch deck from an Uber competitor that has raised over $400M ( They can be a blend of active and passive in their approach, eager to make investments they feel committed to, but unwilling to let go of those that have outlived their value.These informed investors tend to take a well-rounded approach. While confident of their own financial acumen, they also are willing to listen to the advice of experts, and to act decisively. And there are investors who don’t match any of these descriptions. Active trader.
Understanding these differences will be invaluable for an efficient fundraising campaign and targeting the right investors at each raise.I am a serial entrepreneur and the author of the The Art of Startup Fundraising. This puts them in the passive investor category. Often high achievers in their professional lives, they typically have a strong work ethic and may seek the same sense of control and accomplishment in their investments.Technical investors share some characteristics with busy investors, but they tend to analyze the numbers and read the pundits rather than reacting to every market move. Once a couple has paid down student debt and the mortgage, they may be willing to take on more risk. For example, they are likely to invest in companies because they use and like the firm’s products, regardless of the stock’s performance, or to hold onto real property in a depressed neighborhood for sentimental reasons. They follow the ups and downs of equity, gold, or real estate prices. The best match can be influenced by location, the timeline of their funds, their interest and expertise in a certain field, their power to help you get to the next stage and of course, how they treat their founders.These investors can be great allies in taking your business to the next level. In fact, 38% of startup founders report raising money from their friends and family. Once you know who to pitch, it’s all about perfecting the pitch deck to close your round of funding.
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