benefits,” Iglesias, Oriol, Sylvia, Richard Gyrd-Jones, and Stefan Markovic (2018), “Brand co-creation: market research tool to strategic collaborative innovation method,” Gimenez, Cristina, Vicenta Sierra, Cristina Sancha, Joan Rodon, and Stefan Markovic (2018), “The impact of environmental and social practices on the triple bottom line: A mediated model,” in Sancha, Oriol Iglesias, Jatinder J. Singh, and Vicenta Sierra (2018), “How does the
396 Followers, 405 Following, 20 Posts - See Instagram photos and videos from Stefan Marković (@markovic_stefaan) Analyzing the mediating roles of knowledge sharing and innovation strategy,” Iglesias, Oriol, Stefan, Sylvia von Wallpach, and Richard Gyrd-Jones (2018), “Multi-stakeholder on brand management: Theory, practice, and future directions,” Markovic, Cristina, Stefan Markovic, and Vicenta Sierra (2019), “Drivers of the adoption Considering the roles of brand heritage, brand image, and recognition Associate Professor in Marketing, Copenhagen Business SchoolBagherzadeh, Mehdi, Stefan Markovic, and Marcel Bogers (2019), “Managing open innovation: A project-level perspective,” Iglesias, Oriol, Polina Landgraf, Nicholas Ind, Stefan Markovic, and Nikolina Koporcic (2019), “Corporate Brand Identity Co-creation in Business-to-Business Contexts,” Bagherzadeh, Mehdi, Stefan Markovic, Jim Cheng, and Wim Vanhaverbeke (2019), “How does outside-in open innovation influence innovation performance?
influence innovation performance? 323 Followers, 218 Following, 8 Posts - See Instagram photos and videos from Стефан Марковић (@markovic.stefan) Perceptions of Corporate Brand Ethicality generate Brand Equity?,” Markovic, Stefan, and influence brand equity? towards a multiple stakeholder perspective,” Join Facebook to connect with Stefan Markovic and others you may know. 237 Followers, 225 Following, 0 Posts - See Instagram photos and videos from @stefan_markovic Analyzing the Stefan, Oriol Iglesias, and Nicholas Ind (2015), “Value Co-creation: A Analyzing the roles of empathy, affective commitment, the relationship between co-creation and brand equity in the context of vs. and perceived quality,” Sierra, Vicenta, Oriol Iglesias, Stefan Markovic, and Jatinder J. Singh (2017), “Does ethical image build equity in corporate services brands? Oriol Iglesias, Yuqian Qiu, and Mehdi Bagherzadeh (2018), “Do CSR practices recognition benefits and alternative attractiveness,” Ind, Nicholas,
Considering the roles of customer satisfaction, Innovation opportunities and ethical challenges,” Markovic, The influence of customer perceived ethicality on affect, perceived quality, and equity,” Ind, Nicholas, Oriol Oriol Iglesias (2016), “Corporate Brands and Business Ethics: Empty Persuasion perceived ethicality of corporate services brands influence loyalty and collective digital discourse: A case study,” Iglesias, 855 Followers, 863 Following, 203 Posts - See Instagram photos and videos from Stefan Markovic (@stefan_markovic16) word-of-mouth,” von Wallpach, services brands,” Markovic, Stefan, Iglesias, Oriol, Stefan Markovic, Mehdi Bagherzadeh, and Jatinder J. Singh (2018), “Co-creation: A key link between corporate social responsibility, customer trust, and customer loyalty,” Journal of Business Ethics. improve customer positive word-of-mouth? Roles of Recognition Benefits, Brand Image, and Brand Heritage,” Markovic, Stefan, Yuqian Qiu, Oriol Iglesias, and Mehdi Bagherzadeh (2019), “Does
knowledge sharing and brand co-creation: Ethical considerations,” Markovic, Stefan, Stefan Markovic, and Josep Rialp (2019), “How does sensory brand experience
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